Best Western Premier Shaftesbury Hotel, London

65 - 73 Shaftesbury Avenue, London, W1D 6EX
4 star

The Best Western Premier Shaftesbury Hotel Piccadilly is located right in the heart of London. In the heart of theatreland, it offers the perfect location to ex...

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Rooms from £99 (≈ $196) per night
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8/10 Overall rating

Category Average Rating
8/10 Check-in process
7/10 Your room
7/10 Working order of facilities / equipment
8/10 Order and cleanliness of the hotel
8/10 Performance of staff
8/10 Overall experience
9/10 Overall value for money
  • 9/10 Hannah (Young couple) 

    from Witney , GB on  April 16, 2008

    "This hotel is opposite Chinatown and a few minutes walk to Leicester Square. The tube is so easy easy to use and the nearest one was on Leicester Square. There are loads of restaurants and bars around and plenty of shops. It is also very close to Oxford Street." (97078806)

    Very clean. Staff very helpful and polite.

    Our room was very small.

    4 of 4 people found this review helpful:

  • 7/10 Pierre (Solo business traveller) 

    from Cascais , PT on  April 13, 2008

    "Great location and rooms nicely decorated but small. Double room okay for single occupancy but tight for two. Internet never works in the rooms (but you get Wi-fi in the (tiny) lobby. This is a 100% non-smoking hotel, incl. in all the rooms." (97670260)

    Great location, especially for night life (theaters, restaurants). Room nicely decorated (but small ! )

    Several stays in this hotel and internet NEVER works in the rooms. Staff was helpful but seems to be or recurrent or permanent problem which Management or owner doesnt' care about it ! Cost of breakfast.

    1 of 1 people found this review helpful:

  • 9/10 Christian (Mature couple) 

    from Westmoorings , Trinidad and Tobago;TT on  July 7, 2007

    "BREAKFAST IS GOOD BUT EXPENSIVE LOCATION IS PERFECT CONCIERGE IS VERY HELPFULL ROOM MAKEUP IS FAST AND THOROUGH AIR CONDITIONG PROBLEM --IN A PARTY OF 4 ROOMS ; ONE HAD TO CHANGE ROOM,ONE HAD WATER LEAKING FROM A/C,TWO COMPLAINED OF NOT COOLING PROPERLY . SAVED A LOT OF MONEY BY BOOKING ON-LINE -- AT LEAST 50% WILL STAY HERE AGAIN" (99288447)

    LOCATION

    AIR CONDITIONERS NEED CHANGING

    4 of 4 people found this review helpful:

  • 8/10 Anonymous (Group of work colleagues) 

    on  March 18, 2008

    "Hotel was good value for money and perfectly postioned within theatre land and close to piccadilly circus tube station. Room was comfortable, modern and contained all that you need for a short stay. Size of the room was just right for one person but it would have been a bit of squeeze for two. Television within bathroom wall was a quality touch but unfortuunately mine did not work." (97716835)

    excellent postion for surrounding attractions

    Slight traffic noise

    1 of 1 people found this review helpful:

  • 9/10 Anonymous (Same sex couple) 

    on  March 12, 2008

    "all staff very polite and helpful" (97726885)

    all. location most important

    1 of 1 people found this review helpful:

  • 5/10 Andrew (Solo leisure traveller) 

    from Kings lynn , GB on  June 16, 2008

    "Having stayed at other Best Western hotels, like the one in Edinburgh, this wasn't a patch on that experience." (99405454)

    It was quite a nice and clean hotel - comfortable room, quite large. Its location is good, although not for where I wanted to be. Good shower.

    The internet connection in the room wasn't working. Complimentary water wasn't where I was expecting it. Some staff very friendly, some quite unemotional and almost unfriendly. I guess it was a typical London hotel. Having stayed at other Best Western hotels, like the one in Edinburgh, this wasn't a patch on that experience.

  • 5/10 Anonymous (Other) 

    on  June 9, 2008

    I had reserved two rooms for two nights - four night total. They only had one room for us. We had to share and fight to get fair rate. No manager on site. No none who could take decisions...They were making us feel like if they were makinf us a favor for not charging us for two rooms....hello...we only had one room, why should we pay for two?!!!!

  • 7/10 Anonymous (Young couple) 

    on  May 28, 2008

    Reception area and staff welcoming

    Room very cramp and dangerous step on entry

  • 4/10 Anonymous (Young couple) 

    on  February 24, 2007

    "Location was good for the theatre district. Staff were not attentive to our needs and were miserable! Check in/out was slow and I was asked if I had paid yet! Staff did not smile at all. The in room facilities were below expectations. Small bathroom, windows did not shut out enough sound, no hot water. Difficult to find from the outside as the signage was small/not obvious." (99221651)

    Modern looking

    Staff were miserable and unattentive. No hot water. Windows let far too much noise through for a London hotel. Room, including bathroom, was too small for the price paid.

    3 of 3 people found this review helpful:

  • 9/10 Hanna lilienfeldt (Group of work colleagues) 

    from Odense , DK on  May 23, 2008

    Nice, newly renovated, stylish room

    Some noice from the street - so I had to have the window closed during the night

  • 5/10 Anonymous (Group of adult friends) 

    on  May 21, 2008

    "The hotel is very central but has no atmosphere. Staff were ok but not best helpful when we arrived early and asked about early chek in. When we got in the room it was tiny with just enough room to get round the bed. Three long black hairs in the bath, not ours apart from that seemed clean." (97400578)

    Central Position

    Tiny Room, No early check in.

  • 8/10 Anonymous (Group of adult friends) 

    on  April 18, 2008

    Central location, easy access to tourist attractions

  • 7/10 Chian sandy (Mature couple) 

    from Shanghai , China;CN on  February 18, 2007

    "Size of the room" (99750388)

    Location and free internet

    Room is too small not spacious enough

    2 of 2 people found this review helpful:

  • 6/10 Anonymous (Young couple) 

    on  January 8, 2008

    "Good room. A one off human error spoilt the occasion . The champagne was not in the room on arrival as ordered. Otherwise the room was excellent and the loaction perfect." (97726776)

    Location

    They did not supply me with the champagne that came with the package. Error made at reception

    3 of 4 people found this review helpful:

  • 5/10 Anonymous (Solo business traveller) 

    on  March 6, 2008

    Centrally located

    Very cramped room with no windows

  • 7/10 Anonymous (Young couple) 

    on  March 5, 2008

    "The hotel was in a superb location - close to all theatres and main attractions/night life and shopping. the staff were friendly and the room was comfortable with TV and Internet." (97193610)

    Nice and comfortable.

    The bathroom was fairly small and no bath

  • 3/10 Daniel (Solo business traveller) 

    from Bury st edmunds , United Kingdom;GB on  November 12, 2006

    Location on Shaftesbury Avenue

    Tiny, windowless room with a radiator that clanked and whooshed all night. Staff were unable to rectify this, or provide another room.

    2 of 2 people found this review helpful:

  • 10/10 Kathryn (Family with older children) 

    from Hove , GB on  February 28, 2008

    "The aspect of the room." (97560046)

    It was clean and modern, excellent value for money considering it is in the centre of London

    The room was a little small.

  • 7/10 Anonymous (Solo business traveller) 

    on  February 19, 2008

    Location

  • 9/10 Anonymous (Solo business traveller) 

    on  October 13, 2006

    central to London sights

    Chiming Clock outside did not make sleep easy

    2 of 2 people found this review helpful:

  • 9/10 A j (Young couple) 

    from Mold , GB on  September 25, 2007

    "Can't fault the hotel at all. Very clean room and public areas, friendly, courteous and helpful staff and the location was great for the event we were attending - 5 minutes walk away. Transport links were also very good with Leicester Square Tube station 5 minutes walk away." (97054539)

    Location - good for tube links, good for shopping and nightlife, good for eating

  • 7/10 Anonymous (Group of adult friends) 

    on  June 1, 2007

    "Overall our stay at the hotel was pleasant, the staff were very polite and helpful, I would stay there again." (99339096)

    The accommodation was very modern and had everything you needed in your rooms

    The beds are very close to the dressing table and kettle

  • 8/10 Anonymous (Mature couple) 

    on  April 18, 2007

    "We did feel that our stay was spoilt by the noisy location. However, your very friendly and efficient staff moved us to another room for our second night." (99231416)

    Room was well decorated; clean and comfortable.

    Noisy location on first floor.

  • 9/10 Anonymous (Solo leisure traveller) 

    on  March 25, 2007

    The hotel was quiet and the staff was very helpful.

    No issues on this visit

  • 8/10 Gemma (Same sex couple) 

    from Finchley , United Kingdom;GB on  April 16, 2006

    modern style of room

    very small room. entertainment facilities not working efficiently ie radio, internet

    1 of 1 people found this review helpful:

  • 7/10 Richard (Solo business traveller) 

    from Bristol , United Kingdom;GB on  January 16, 2007

    Very comfortable bed; stylishly decorated room; friendly staff; hotel situated 30 seconds walk from Chinatown & Leicester Square!

    Room was a tad on the small side; many of the TV channels did not work.

  • 7/10 Kirstie (Solo business traveller) 

    from New york , United Kingdom;GB on  April 8, 2006

    "As above, on future stays, I would certainly request a middle/back room because of the noise levels of the street below." (3304321681)

    The decor was very modern and up to date. The fruit bowl and refreshments on arrival to the room was excellent. The breakfast the following day was very adequate and enjoyable.

    I had been placed in one of the front rooms overlooking Shaftesbury Avenue and unfortunately this proved extremely noisy for most of the night, including buses stopping at the bus stop directly outside and rubbish collection trucks tipping recycled glass bottles into the back of their wagons on numerous occasions. Also, the hotel was rather too hot temperature wise and due to the noise of traffic outside, I was unable to leave a window open.

    1 of 1 people found this review helpful:

  • 10/10 Anonymous (Mature couple) 

    on  January 4, 2007

    "This hotel is so conveniently positioned. It is right in the heart of theatre land and only a few minutes walk to Leicester Square, Regents Street etc. I would highly recommend this hotel for anyone coming by train the stations are close by and therefore making access easy rather than you have to walk for ages with your luggage. The rooms are very clean and spacious" (3304083732)

    A very spacious room. We thought the fresh fruit in the bowl was a nice touch.

  • 7/10 Anonymous (Young couple) 

    on  November 2, 2006

    Location

    Room temperature too high

  • 8/10 Simon (Mature couple) 

    from Hayling island , United Kingdom;GB on  August 28, 2006

    Very handy for/close to theatres, clean and comfortable with efficient helpful staff

  • 3/10 Howard (Solo leisure traveller) 

    from Heathfield , United Kingdom;GB on  July 4, 2006

    "The hotel was extremey over-priced for the quality on offer. The check-in was extremely slow. One member of staff on the desk, who spent more time talking to other staff on the 'phone than dealing with a queue of customers. She showed no empathy or interest in her quests - we were in the way. The process took some 15 minutes, and there was only 1 other quest in front of me. The room (105) was next to the restuarnt down the road, and you could hear all the clatter going on - not something I'd expect for £239 for one night. the mini bar was a small firdge with noting in - other than water, and was not even cold. The room was small and airless. whilst it was clean, the carpets were clearly old and in need of replacement. Overall you are not even coming close to meeting customer expectations with the price tag. Dreadful value for money" (3304951788)

    Nothing

    Please see below

  • 5/10 Anonymous (Other) 

    on  April 29, 2006

    "it was clean breakfast good internet did,nt work" (3304576624)

    location

    value

  • 9/10 J (Young couple) 

    from Worcester , United Kingdom;GB on  April 6, 2006

    "Our stay was brilliant mostly because the hotel staff upgraded our room for free and we had a four poster room which was fantastic." (3304228026)

    The hotel was absolutely perfect and in the best spot for exploring all of London.

    N/A

  • 10/10 Anonymous (Group of adult friends) 

    on  March 18, 2006

    "Excellent can't really fault my stay here at this hotel and I would highly recommend this hotel to all my friends and family." (2994613)

    The location was great, so near all the attractions. The hotel was lovely and clean and very friendly staff. The room was very peacefull,very relaxing and comfortable.

  • 4/10 Alan (Mature couple) 

    from Leicester , United Kingdom;GB on  February 15, 2006

    "Room - reasonable size but none of the electronic remote controls worked. Bathroom minute (no bath) which for £175 per night is not value for money. As might be expected extremely noisy until around 3.00 a.m. (started raining!) but that is the drawback of the excellent location. Not up to Best Western standards generally." (3304129845)

    Location

  • 8/10 Anonymous (Young couple) 

    on  January 31, 2006

    "I would have preferred more pictures of the hotel and rooms online." (3304167728)

    They gave us a free upgrade on arrival to a beautiful room with a four poster bed which was fantastic!

    Not 1 taxi driver knew where you were on Shatfsbury Avenue!

  • 6/10 Anonymous (Group of work colleagues) 

    on  January 17, 2006

    "I could not believe there was no window in my room or bathroom. The room was not much larger than the double bed! It felt very claustrophobic. The air conditioning didn't work properly which you definitely need if you have no window. I had it on the lowest setting 16c and it still felt like an oven. Furniture and linen etc was very nice but wouldn't stop there again in case I got a room with no window again!" (3304105108)

    Newly renovated and nice clea modern furniture etc.

    A window in my room would have been nice

  • 9/10 Anonymous (Mature couple) 

    on  December 20, 2005

    "Well situated for the theatres and shopping and excellent public transport. Good value for money." (2854882)

    Roomy, clean and with excellent facilities

  • 10/10 Anonymous (Other) 

    on  June 22, 2007

    Very central and accessible to all ammenities

    0 of 1 people found this review helpful:

  • 10/10 Joyce (Solo business traveller) 

    from Monmouth beach , United States;US on  November 29, 2005

    "very impressed with hotel" (2959276)

    convenience in location

    parking would be nice if on premises.

  • 10/10 Beth (Group of work colleagues) 

    from New milton , United Kingdom;GB on  October 21, 2005

    "Top floor lovely and quiet. Really enjoyed my stay. Fruit on arrival on first night was also a nice touch." (2800317)

    The room and decor was fantastic - modern, clean and comfortable.

    Ground floor - first impressions weren't great - not sure about empty space with stacked chairs (on left as you enter hotel).

  • 10/10 Adrian (Young couple) 

    from Derby , United Kingdom;GB on  April 14, 2006

    "Excellent position, only five minutes from a tube station and about the same distance to excellent shopping: Carnaby and Regents Street and Oxford Street. Endl;ess choice of restaurants and bistros, catering for all tastes from all corners of the earth. As soon as you enter the hotel, you get an excellent impression immediatley, with it's modern airy feel. Staff very friendly and I'm sure would have bent over backwards to help with any problems, but we didn't have any. Room was luxurious, fresh fruit and flowers being placed in the room prior to our arrival. Breakfast was excellent, will a full choice available. I saw the gym, which was well stocked with modern equipment, but after the amount I had for breakfast, it wasn't a good idea. I will be using again and would highl;y recommebd this hotel to anyone who likes their hotel to be of a high standard and a reasonable price." (3304461530)

    Choosing the romantic package to add to our weekend, the site of the four poster bed really set the mood for the trip. Excellent room, even down the tv in the bathroom. Bed was so comfortable we didn't want to leave. I will be using the hotel again.

    Everything was above my expectations

    1 of 2 people found this review helpful:

  • 6/10 Tim (Solo business traveller) 

    from Dublin , Ireland;IE on  October 10, 2005

    "Would recommend for overnight but not extended stay" (2809579)

    Room was quiet and dark, hotel is close to office in Soho

    Bathroom very cramped, reception on some TV channels was poor and bed was only marginally comfortable

  • 9/10 Anonymous (Mature couple) 

    on  October 4, 2005

    "It would have been nice to have been informed of seperate payment of breakfast." (2448429)

    the continental breakfast choice was excellent. room very comfortable.

    cups with proper handles. Dinning room too clinical and sterile in style. Improve on sound proofing of bedroom windows.

  • 8/10 Stephen (Solo leisure traveller) 

    from Llandudno , United Kingdom;GB on  October 3, 2005

    "The hotel is situated in the heart of Theatre land,smack in the centre of London,Ideal for sightseeing,It is modern,Clean and has all mod cons that could be needed." (2712778)

    The hotel was situated exactly where I needed to be for my stay.

    Breakfast room service might have been a good idea.

  • 10/10 Una (Solo business traveller) 

    from Dun laoghaire , Ireland;IE on  September 8, 2005

    "The hotel had easy access to many tube stations as well as restaurants, pubs and convenience stores. It was also close to many theatres although this was not relevant to my visit. It was clean and the service was excellent." (2699488)

    Easy access to underground trains, restaurants. Quick and pleasant service. Lovely room with all the necessaries.

    None

  • 5/10 Anonymous (Family with older children) 

    on  September 3, 2005

    "My room was facing the main road. Ofcourse that meant non-stop traffic noise throughout the night. This made sleeping difficult. Aircondition in the room was not working properly which made the room very hot at night. So it was not comfortable for myself and my daughter. There was a lot of noise from the next room during very early hours of the morning. Breakfast should be inclusive of the price." (2654944)

    Hotel is fairly central to many underground lines. So moving round in London was easy.

    Could maintain a non-smoking policy in the room.My room was filled with smoke from the adjacent room,which was escaping through the bathroom ventilator.

  • 9/10 Kobus (Solo leisure traveller) 

    from Thabazimbi , South Africa;ZA on  December 28, 2006

    Friendly and helpful staff

    0 of 1 people found this review helpful:

  • 8/10 David (Solo leisure traveller) 

    from Ross on wye , United Kingdom;GB on  November 30, 2006

    Good location,nice refurbished room bit on the small side but very practical,friendly staff, for my leisure purpose of visiting london i couldnt fault it.

    small room but you cant have it all

    0 of 1 people found this review helpful:

  • 5/10 Steven (Solo leisure traveller) 

    from Mcgregor , Canada;CA on  August 29, 2006

    "I previously stayed here in April 05. My main reasons for choosing this hotel is for its proximity to the theatre district. The staff tries to accomodate, but fails. The North american adaptor in my room was not functional and had to wait 30+ minutes for a replacement that did not work. the staff could not tell me where to purchase a tourist power adaptor, nor did they have one available. for the location, this place is great - 99 pounds was fair, compared to other hotels ... if you're a single traveler, this place is fine." (3305232348)

    proximity to theatre district and free wi-fi internet

    concierge called me an off-license cab that got me lost and overcharged - not impressed

    0 of 1 people found this review helpful:

The views expressed on this page are the personal opinions of guests and therefore do not necessarily represent the views of Active Hotels, Active Reservations or our distribution partners (About our hotel reviews).

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